Ads Strategy
An advertising strategy is a plan and a comprehensive approach by which a company will create, place, and manage its advertisements to achieve its goals. It includes defining the target audience, selecting the types of ads, allocating the budget, developing the advertising messages, choosing distribution channels, and analyzing the results. A successful advertising strategy helps maximize the efficiency of the advertising budget, improves brand recognition, and increases sales or other company objectives.
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Google Ads
Google Ads is Google's advertising platform that allows businesses to place sponsored ads on Google Search, partner websites, and across the internet. It provides the opportunity to target potential customers precisely with various ad formats—text, images, videos, or combined ads. Google Ads enables budget control, audience targeting, goal setting, and detailed performance analysis to effectively boost sales, generate leads, or increase brand awareness.
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Social Ads
Meta Ads is an advertising platform owned by Meta (formerly Facebook) that allows businesses to display ads on Facebook, Instagram, and other Meta platforms. These ads can take various forms — images, videos, or text — and are tailored to target specific audiences based on age, interests, behaviors, and other data. Meta Ads help companies effectively reach their target audience, promote purchases, increase brand recognition, and build connections with customers.
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Data Analysis
Ad campaign data analysis is the process of reviewing and evaluating the results of advertising campaigns using various statistical and analytical tools. It helps businesses understand which ads, channels, and messages are most effective, as well as identify areas for improvement. This analysis enables making informed decisions, optimizing the advertising budget, and achieving business goals more efficiently.
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Ad Audits
A Google Ads campaign audit is a process where a company's Google advertising campaigns are carefully reviewed and evaluated. It includes keyword selection, ad copy, budget allocation, conversion results, and goal achievement. The main objective of the audit is to identify which advertising activities are working well, where improvements are needed, and to provide recommendations on how to more effectively reach advertising goals and increase return on ad spend.
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SEO Audits
SEO audits are a detailed analysis and evaluation of a website’s current SEO status. It includes technical issues, site structure, content quality, backlinks, keywords, and other factors that influence the site's rankings in search engines. The goal is to identify deficiencies, improvement opportunities, and develop a comprehensive plan to enhance the website’s visibility and organic traffic.
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