Remarketing is a marketing strategy where a business repeatedly reaches out to an audience that has previously visited its website or used its services. Using this method, ads are shown directly to users who have shown interest, thereby increasing the likelihood of convincing them, encouraging repeat visits, or making a purchase.
The goals most commonly achieved using remarketing campaigns are as follows:
- Increase conversion rate: Reminding potential customers about products or services they have viewed to encourage purchases or specific actions.
- Improve brand recognition: Maintaining communication with interested users to strengthen brand positioning and increase recognition.
- Boost customer loyalty and repeat purchases: Focusing on existing customers to motivate them to make repeat purchases or use your services again.
Remarketing campaign main advantages and disadvantages:
Advantages
- High conversion potential: By targeting users who are already familiar with your brand or product, there is a greater chance of encouraging purchases or actions.
- Strengthening brand recognition: Reminding users of your offerings helps build a stronger customer connection and trust.
- Reminder function: It helps persuade users about your offer, especially if they were interested but have not yet made a purchase.
Disadvantages
- Potential ad overexposure: Showing ads too frequently can create a negative impression and lead to a poor user experience.
- Limited audience size: The number of users you can target depends on those who have already shown interest, which can be restrictive.