Keyword advertising is a type of advertising where ads are displayed exactly when people search for specific words or phrases online. It allows companies to reach their target audience precisely at the moment when they are actively interested in particular products or services.
The goals most commonly achieved using Google Search Network campaigns:
- Increasing conversions: Promoting purchases, registrations, or other specific actions on your website.
- Building brand awareness: Showing ads to people searching for your company or industry name to strengthen brand recognition.
- Reaching a quality audience: Targeting the right audience with precise settings to engage potential customers who are already interested.
Search Network campaign main advantages and disadvantages:
Advantages
- High targeting precision: Ads are shown exactly when users search for relevant products or services, increasing the likelihood of clicks and conversions.
- Accurate audience targeting: You can customize keywords, locations, times, devices, and other parameters to ensure better reach.
- Quick results: Noticeable results can often be seen shortly after launching the campaign.
Disadvantages
- Competitive costs for popular keywords: In certain niches, competition can drive up CPCs, often making clicks more expensive compared to other campaign types.
- Audience reach limitations: We are limited by the number of searches for specific keywords. Sometimes this number is very small, so ads may only be shown to a limited audience.