Google Ads is Google's advertising platform that allows businesses to place sponsored ads on Google Search, partner websites, and across the internet. It provides the opportunity to target potential customers precisely with various ad formats—text, images, videos, or combined ads. Google Ads enables budget control, audience targeting, goal setting, and detailed performance analysis to effectively boost sales, generate leads, or increase brand awareness.
To select the most effective campaign types for achieving your business goals, it is important to understand the objectives of each campaign type and to analyze their advantages and disadvantages.
Google Search
Keyword advertising is a type of advertising where ads are displayed exactly when people search for specific words or phrases online. It allows companies to reach their target audience precisely at the moment when they are actively interested in particular products or services.
Read MoreRemarketing
Remarketing is a marketing strategy where a business repeatedly reaches out to an audience that has previously visited its website or used its services. Using this method, ads are shown directly to users who have shown interest, thereby increasing the likelihood of convincing them, encouraging repeat visits, or making a purchase.
Read MoreDisplay Network
Display Network is Google's advertising network composed of numerous partner websites, portals, and apps where visual ads (banners and visual materials) are shown. This network allows businesses to reach a wide audience by placing ads across various general or niche websites, helping to promote brand awareness, increase product sales, or disseminate information.
Read MorePerformance Max
Performance Max is a type of Google advertising campaign that utilizes artificial intelligence technology to automatically optimize ad placement and budget allocation. These campaigns combine various ad formats (images, videos, texts) and are shown across multiple Google platforms—Search, YouTube, Gmail, Discover, and partner networks. The main goal is to reach specific objectives—such as increasing leads or website visits—as effectively as possible, allowing the algorithm to select the best placements and distribute the budget optimally.
Read MoreYouTube Ads
YouTube ads are a type of advertising that appears directly on the YouTube platform. They can take various forms — for example, ads that play before the selected video, ads that appear after a video, or banners placed on the sides of the page. These ads help companies reach a broad and targeted audience, promoting brand recognition, showcasing products or services, or directly encouraging viewers to take a specific action.
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